Four numbers about your salon give you the plan you actually need, the monthly total, and what the same salon pays elsewhere.
Staff members
Locations
SMS reminders a month
Marketplace bookings a month (£)
Average ticket (£)
Share that is a new client's first visit (%)
Your monthly, all in
Recommended for 6 staff: Grow — Core caps at 5
Prices in USD are coming — start free today and pay in USD when they land.
Card rate: Stripe's published rate for your country, paid to Stripe — 0 % to BeautyZilla £0.00 commission on every plan — a marketplace booking costs you the same as a walk-in.
Saving not stated: our SMS pass-through rate is unpublished, so a comparison would rest on a number we do not have.
Every figure is arithmetic on integer pence with round-half-to-even at the end of each term — no percentages are rounded before they are multiplied.
Compare every plan
Compare every plan, feature by feature
Every row differs somewhere across the four plans, so nothing is hidden.
Full feature comparison across every BeautyZilla plan
Feature
Free
Core
Grow
Pro
Limits
Staff membersiTeam members who can hold appointments. Owners count. A cap is a hard limit at invite time. How it works
1
5
15
Unlimited
LocationsiPhysical sites with their own address, hours and calendar. How it works
1
1
1
Unlimited
ServicesiActive, bookable services on the menu. Free's cap is the size of every seed pack. How it works
10
Unlimited
Unlimited
Unlimited
Gallery photosiGallery images on your booking page or site. How it works
3
Unlimited
Unlimited
Unlimited
Booking & site
BookingiRequest means you confirm each booking; instant means the slot is theirs the moment they book. How it works
Request only
Instant
Instant
Instant
WebsiteiA booking page on our domain, or a full website on yours. How it works
Booking page
Full site + domain
Full site + domain
Full site + domain
Marketplace placementiHow your listing ranks and what badge it carries in marketplace results. How it works
Standard
Instant-book badge
Instant-book badge
Priority placement
Features
DepositsiTake a card deposit at booking, held against no-shows under your own policy. How it works
Point of saleiTill, tenders, receipts, shifts and cash management at the desk. How it works
Email marketingiEmail campaigns and automations to your own client list. How it works
AI review repliesiDrafted replies to reviews you approve before they post. How it works
WaitlistiClients queue for a full day and are offered the slot when one opens. How it works
Smart ScheduleiOrders the slots a client sees first to pack your day tighter. Never hides a slot. How it works
SMS remindersiReminders and confirmations by SMS, billed at cost. How it works
Online formsiConsultation and consent forms attached to a booking. How it works
InventoryiStock levels, suppliers, purchase orders and stock takes. How it works
Time clockiStaff clock in and out; hours feed payroll. How it works
PayrolliPay runs from hours and commissions. How it works
One card per plan below; the full grid appears on wider screens.
Free
Staff members
1
Locations
1
Services
10
Gallery photos
3
Booking
Request only
Website
Booking page
Marketplace placement
Standard
Deposits
Point of sale
Email marketing
AI review replies
Waitlist
Smart Schedule
SMS reminders
Online forms
Inventory
Time clock
Payroll
Core
Staff members
5
Locations
1
Services
Unlimited
Gallery photos
Unlimited
Booking
Instant
Website
Full site + domain
Marketplace placement
Instant-book badge
Deposits
Point of sale
Email marketing
AI review replies
Waitlist
Smart Schedule
SMS reminders
Online forms
Inventory
Time clock
Payroll
Grow
Staff members
15
Locations
1
Services
Unlimited
Gallery photos
Unlimited
Booking
Instant
Website
Full site + domain
Marketplace placement
Instant-book badge
Deposits
Point of sale
Email marketing
AI review replies
Waitlist
Smart Schedule
SMS reminders
Online forms
Inventory
Time clock
Payroll
Pro
Staff members
Unlimited
Locations
Unlimited
Services
Unlimited
Gallery photos
Unlimited
Booking
Instant
Website
Full site + domain
Marketplace placement
Priority placement
Deposits
Point of sale
Email marketing
AI review replies
Waitlist
Smart Schedule
SMS reminders
Online forms
Inventory
Time clock
Payroll
Card processing
What you pay, and who you pay it to
Card payments run on your own Stripe account. Stripe's published rate goes to Stripe; our share of every payment is nil, and a test in our codebase fails if that ever changes.
USD rates are Stripe's published US rates, paid to Stripe. We do not print a number we have not read from their page — see stripe.com/us/pricing.
BeautyZilla's share of any of it$0.00 — we never set an application fee — enforced by the test NEVER sets application_fee_amount on a payment intent
Connect Standard: your Stripe account, your payouts, your rates as you negotiate them with Stripe.
Messages
SMS and WhatsApp are passed through at the provider's rate with no mark-up. The rate is published here the day each channel goes live.
Founding Salon offer
Own it outright. One payment, no subscription, ever.
A limited run of lifetime licences for the first salons who commit early — one payment now, full access for as long as BeautyZilla exists.
Core — for life
£1,497
100 codes · 1 location
Grow — for life
£2,497
50 codes · 1 location
Pro — for life
£3,997
25 codes · Up to 3 locations
Zero commission on marketplace bookings, forever — not just during a promotional window.
60 day money-back guarantee
SMS and WhatsApp messages are billed at cost — everything else is included, forever.
Live remaining counts appear here the day checkout opens; until then the caps above are the whole allocation.
More than 3 locations?
Chains and franchises get a migration plan, a named contact and rollout support.
Pro has no cap on locations, but a rollout across sites is a project, not a signup: staff imported per site, a cut-over weekend per site, one bill. Tell us the number of sites and we book a 15-minute call.
No chain has rolled out yet, so there is no average rollout time to print here. The first one will be measured and stated.
Twelve questions salons ask before they pay
01Can I change plan later?
Yes, up or down, any day. An upgrade applies at once and is billed pro rata; a downgrade applies at the end of the current period. Nothing is deleted on a downgrade — features above the new plan's cap simply stop.
02Is Free really free?
Yes: £0, no card, no time limit. One staff member, 10 services, request-mode booking and a booking page on our domain. Card processing on Free is Stripe's rate, paid to Stripe.
03What is the £199 setup fee?
A one-off on Core only: we enter your price list and team, import your client list from a Fresha or Booksy export, publish your site on your own domain and walk you through the calendar and till. The five items are listed on the Core column.
04Do you take a cut of my bookings?
No. 0 % on every plan, including marketplace bookings from new clients. Card processing is paid to Stripe on your own account; our share is £0.00 and a test in our code fails if an application fee is ever set.
05What are the card rates?
Stripe's published UK rates: 1.5 % + 20p online for standard UK cards and 1.4 % + 10p in person on EEA cards, read from stripe.com/gb/pricing on the date shown above. Negotiate a better rate with Stripe and it is yours.
06Is there a contract or notice period?
No contract. Monthly plans cancel from the billing screen and end at the period's close; annual plans run to the end of the year paid. There is no notice period.
07What happens to my data if I leave?
You export clients, services and appointments as CSV from the console at any time, on every plan, and your account is deleted 30 days after you close it. Your Stripe account is yours and stays with you.
08Can you migrate me from Fresha, Treatwell, Booksy or Vagaro?
The importer reads a client-list export (name, phone, email) from Fresha and Booksy, or any CSV with a column mapping. Services, appointment history, reviews and gift cards are not imported yet — the switching guides list exactly what is.
09Do prices include VAT?
No. Every price on this page excludes VAT; UK VAT at 20 % is added on the invoice. BeautyZilla does not compute your salon's own VAT position — that stays with your accountant.
10What about more than one location?
Free, Core and Grow include one location; Pro has no cap. Above three sites we run the rollout with you — book the 15-minute call above.
11What happens when I hit the staff cap?
The invite is refused with the cap named and a one-click upgrade. Existing staff keep working; nothing is locked. Core caps at 5, Grow at 15, Pro has no cap.
12When is support available?
Email and in-app chat on every plan, answered by a person within one working day; Pro gets a named contact. There is no phone line yet — that is stated here rather than promised.